As many store owners know, pulling traffic into your store is easier said than done. Curb appeal involves more than a few cleverly designed signs and a great offer. Curb appeal is a vital part of your businesses success. First impressions are everything and what your customer sees when they approach your business can make a difference of whether or not they even walk through the door. The better your business looks to those seeing it for the first time, the more likely they will come in and see what you have to offer. Just like your home will look more attractive with a well-cut lawn and a little maintenance, these qualities will also boost the curb appeal of your business, giving you a better chance of making that big sale.

Landscaping

Part of a great looking business is a great looking landscape. If you have a parking lot or areas of land around your business, invest in landscaping. Areas in front of your business can look plain o dull, so spruce them up with a few plants, trees, hedges, or vines. Place them in strategic locations that catch the eye, but do not block any signs. If you don’t have a lot of land, window boxes, hanging plants, and even containers will help to add a green, fresh look to your business.

Tip: With the changing seasons, it is important to keep up to date on your landscaping. No matter how great your trees and shrubs look in the spring, if they are overgrown or your trees drop their leaves in the fall, it can have the opposite effect on your businesses aesthetic.

Clean It Up

If you read Parking Lot Cleaning Tips, you know one of the simplest ways to boost curb appeal is by cleaning up the exterior of your business. An unsightly parking lot can drive away customers and drive tenants away from your building. With the help of regular maintenance and cleaning, you can turn lost sales into potential profits. From washing the windows to sweeping up dirt and debris, a little bit goes a long way. By cleaning up around your business, you can also see any potential problems with your asphalt parking lot. Cracks and potholes can easily be hidden by falling leaves or excess dirt.

Parking Lot Maintenance

Speaking of parking lots, how does yours look? It’s a no-brainer that people don’t want to park on a lot that looks full of cracks or potholes. Parking lot safety is an important part of running your business. If your asphalt looks less than stellar, it may be time to invest in sealcoating or crack filling. Regular wear-and-tear, exposure to the elements and exposure to chemical spills (oil and gas) contribute to the degradation of your asphalt. Regularly applying sealer and filling in cracks and potholes can reduce the damage caused to your parking lots from both foot and automobile traffic, while also enhancing the appearance of your parking lot.

Striping

Another thing to note is how your striping looks. If it is faded or non-existent, people won’t know where to park. A freshly paved parking lot should have bright and clear striping in order to create a beautiful curb appeal. In order to have a well-striped parking lot, parking spaces must be aptly sized and special markings must be used to distinguish different sections of the lot. It may not seem like it would make a large difference, but having a well-striped, well-maintained parking lot can be a big factor in the success of your business.

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